As the Web Designer at Dejone—a recipe sharing platform—I was responsible for creating a full-scale redesign of Dejone.com, the website of the company. The work included evolving the existing brand, reworking and expanding the information architecture and content strategy for the site, and building out a new visual language and design system for Dejone's digital presence.
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As part of the Dejone team, I was responsible for creating engaging and useful experiences within the Dejone website. Dejone has an enormous catalogue of recipes for specific category, so to make the process engaging I gathered high quality pictures for each recipe. With dedicated search function and a section for recent recipes that was proven beneficial. Working with the strategy team to understand user behavior through analytics, we learned it would be most effective to consolidate the experience into a consistent flow across all categories. Below is a sample of the wireframes I created during the UX phase of the project; I also did a comparative / competitive analysis to understand best practices and opportunities for a competitive advantage.
